Brand Colour Management Made Simple
Your brand’s colour isn’t just visual. It’s emotional, powerful, and often the first impression your audience receives. But in a world of global production, multiple suppliers, and endless print methods, achieving colour accuracy can feel impossible.
At MPX Colour, we specialise in helping brands define and control their colour, ensuring it appears as intended every time and on every platform.
Who we work with
- 01 Brands
- 02 Printers
- 03 Agencies
We work directly with brands to define the exact colours they want to be recognised for.
Using measurable values like Delta E, we help you lock in your colour palette and translate it into a reproducible digital standard. This ensures your brand colours remain consistent across different materials, regions and suppliers.
We digitise your brand colours into custom CSRf files, making it easy to share precise colour specifications with printers and agencies.
We work directly with printers to define the exact colours they want to be recognised for.
Using measurable values like Delta E, we help you lock in your colour palette and translate it into a reproducible digital standard. This ensures your brand colours remain consistent across different materials, regions and suppliers.
We work directly with agencies to define the exact colours they want to be recognised for.
We digitise your brand colours into custom CSRf files, making it easy to share precise colour specifications with printers and agencies.
Challenges
Common Problems Faced by Print and Packaging Professionals Without a Managed Colour Process
Inconsistent colour across printers or packaging types
Different presses, inks and substrates all shift colour slightly. Without a unified process, the same brand asset can look subtly (or drastically) different from one run to the next, undermining brand cohesion.
Undefined or outdated colour references
Relying on old swatches, worn-out Pantone guides or vague descriptions leaves too much to interpretation. When there’s no single source of truth, everyone ends up working from a different version of “the right colour.”
Physical proofs that fade or are hard to reproduce
Paper proofs yellow, digital proofs display differently on each screen, and light-box variants age. If you can’t trust your proof to represent the final product, you’re back at square one before you’ve even hit print.
Talk directly with our expert
Meet Niall Coady
Small intro about Niall, lorem ipsum dolor sit amet consectetur. Viverra neque dapibus faucibus mauris id purus netus vestibulum tellus. Fermentum sed neque tellus non lobortis libero.
Discover instant, expert insight into every aspect of colour management with Niall Coady’s on-demand video library. Whether you’re aiming to recreate a flawless reprint, dial in the perfect palette or understand advanced press profiling, you’ll find clear, step-by-step guidance tailored to your needs.
And if your challenge isn’t already covered, simply request a bespoke consultation—Niall’s here to ensure you never have to navigate colour uncertainty alone.
Our Process
Our approach to Colour Management
We follow a simple three-step process, to guarantee perfect consistency every time.
-
Define the colour
We begin by understanding what colours are most important to your brand. Then we analyse physical samples, measure them using industry tools, and digitise the colour to eliminate subjectivity.
-
Standardise the Workflow
We help you build colour consistency into your existing tools and processes. From Adobe Creative Suite to your print setup, we ensure colour is treated the same way across every stage of production.
-
Digitise and Deploy
We create technical colour files that contain all the data needed to reproduce your colour accurately. These can be used internally and externally, giving you control over how your brand appears across the supply chain.
Common questions we hear
Helpful questions and answers
Before you dive in, here are the top questions we encounter and the clear, expert answers you need to keep your colour on point.
-
Why doesn’t CMYK give me the colour I want?
CMYK only shows how much ink to use. It doesn’t define what the colour should actually look like. We provide a way to bridge that gap.
-
What if I don’t know my exact colours?
CMYK only shows how much ink to use. It doesn’t define what the colour should actually look like. We provide a way to bridge that gap.
-
Do I need calibrated screens or light boxes?
CMYK only shows how much ink to use. It doesn’t define what the colour should actually look like. We provide a way to bridge that gap.
-
Another question?
CMYK only shows how much ink to use. It doesn’t define what the colour should actually look like. We provide a way to bridge that gap.
Feel free to contact
Niall Coady
Colour Solutions Architect
Whether you’re a brand manager, printer or creative director, MPX Color can help you define, manage and reproduce colour accurately. Speak to us today and let’s build your colour strategy together.